Selling a home in Pocono Lake can be exciting, but missteps can cost you time and money. Here are three common mistakes – and how you can avoid them.
Mistake 1: Overpricing the Home
Why it’s a mistake: Setting the price too high might seem like a smart way to “leave room to negotiate,” but in reality, it scares buyers away. An overpriced home sits longer on the market, grows stale, and often ends up selling for less than it could have if priced correctly from the start.
How to avoid it: Work with a local agent who knows the market (like me) – and listen to them. Strategic pricing attracts more serious buyers, increases competition, and can even spark multiple offers – getting you the best return without the wait.
Mistake 2: Underestimating Presentation
Why it’s a mistake: First impressions make or break a buyer’s decision. A home that feels cluttered, dark, or outdated is harder for buyers to imagine themselves in — even if the bones are great.
How to avoid it: Invest in presentation. Simple steps like decluttering, adding a fresh coat of paint, or staging your home for that “Pocono getaway” feel can go a long way. Buyers in resort communities often shop with emotion, so presenting your home as warm, welcoming, and move-in ready makes a big difference.
Mistake 3: Skipping Professional Marketing
Why it’s a mistake: Just putting your property on Zillow isn’t enough. Without excellent photography, compelling descriptions, and targeted marketing, your home can get lost in the sea of information that is the internet.
How to avoid it: Leverage full-service marketing. Elite photos, social media campaigns, and a network of qualified buyers and investors give your home the spotlight it deserves. In Pocono Lake, where many buyers are searching for vacation or investment properties, broad and targeted exposure is key.
Why Work With a Local Expert
As a local agent who understands both the sales market and the short-term rental landscape, I help sellers position their homes in the best possible light – and then market it directly to buyers. My goal is simple: sell your property faster, for more money, and with less stress.
Thinking about selling your Pocono Lake home? Let’s connect and make sure you avoid these costly mistakes. Give me a call today and let’s talk.
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