Life takes us all in unexpected directions from time to time. A common story I get from my selling clients in the Poconos goes something like, “well the kids are all going off to college and we don’t have the time to use this place like we used to, so we want to pass it on to someone else who can make memories with their family here.” That’s where my job starts.
Immediately when I hear this I am thinking to myself how expensive college is today and how involved all the forms are for applications and financial aid and all that – this is a stressful situation. We have here someone who works full-time, owns multiple properties, and now has children going into college – that is a healthy helping of life on a plate right there. So where do we start? Here are a few things I like to get started with right away.
- An Accurate CMA. The first thing I will prepare for you when you ask me to list your property is called a CMA – a comparative market analysis, fancy talk for getting an idea of the price range we could potentially list within in this market. A good CMA requires accurate information, so I will need to come out to the property to see it in person for this aspect of the process.
- A Winning Marketing Plan. After the numbers are sorted out we have to move on with how to market the property most effectively for the best possible result. A few things that I always like to include in a marketing plan are the ideal buyer and the locations of prospects. So what does this mean? If your home is in a primarily second-home market, that means our ideal customer is most likely hunting for a second home – this also means the prospect most likely lives elsewhere. A lot of people who buy second homes in the Poconos live primarily in suburban Philadelphia, NJ, and NY. My marketing plans are geared toward getting your property out to these places and in front of these prospects, showing them the life that awaits them just one purchase away.
- The Extras. “The Extras” is how I refer to the extra intricacies that make my service stand out above the rest. With my deep knowledge and wealth of experience put to work for you, I help take the headache and uncertainties out of selling by guiding clients toward their best interests, helping them avoid mistakes, and understanding the transaction process well enough to maximize our negotiation leverage.
So when it comes time to sell, make the decision to go with someone who appreciates the gravity of the transaction for you and who gets your property sold without hassle or headaches – me, Matt Cordisco. Call me today at 570-620-6127 and let’s talk about how I can help you sell your property in the Poconos.
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